In an industry devoted to the people who use our products, services, and applications, research is paramount. We ask questions. We take notes. We learn everything we can about the target audience, and then iteratively test our work throughout the design process.
UX research— helps us identify and prove or disprove our assumptions, find commonalities across our target audience members, and recognize their needs, goals, and mental models. Overall, UX research improves our understanding, and validates our decisions.
The main goal of UX research is to inform the design process from the perspective of the end user. UX research has two parts: gathering data, and synthesizing that data in order to improve usability
Learn and collect information:
— project requirements from stakeholders,
— needs and goals of the end users.
— conduct interviews,
— collect surveys,
— observe prospects or current users
Reviev and analyze:
— review existing literature, data and analytics
— review existing UI
What we give after UX research
— description of User personas and mental model
— Use cases and optimized User flows
— Usability recomendations
— wireframes of investigated pages
— website structure recomendations
— funnels with indicators
Prototyping, rethinking, redesign and testing
We make prototypes to consider principal questions quickly, not spending a time for UI design. on working prototypes we can select the right solution quickly. In parallel with prototyping we use AB testing to find the best solution.
Using prototypes we can go to page Redesign and integration to the real project. Itegrated solutions we testing on live project also taking information from analytics to see their effictivity. All cycle of UX research may be durated near 1 -2 month. As usual on low lewel websites UX research can Increase sales Several times.